Sunday, August 13, 2023

Melbourne Candid Series #416 Hopetoun Tea Room

 


It is very popular

When the Hopetoun Tea Rooms opens in its new home on the corner of Bourke and McKillop Streets later this year, it will continue a 128-year legacy.

 

After more than a century in the Block Arcade – where generations of Melburnians have queued for a pot of tea, a slice of cake and a piece of history – the institution announced in 2020 that it would be moving to a new CBD site after a change of ownership.

 

The local treasure will reopen this summer in the grand 163-year-old Bourke Street building that was formerly home to Kozminsky jewellery, under the stewardship of new owner Vikram Singh. But before then, Hopetoun’s sought-after cakes, pastries and house-blended teas are available at its new shop.

 

Hopetoun Bakeshop – located at the new site – is a “modern take on a traditional English bakery”, says Singh, with heritage-green walls, marble counters and gold trimmings, as well as shelves lined with loose-leaf teas, house-made jams and relishes, and a collection of teaware.

 

A display case is crammed with spongy gateaux, delicate biscuits, seasonal fruit tarts and savoury sandwiches, pies and pasties geared towards the grab-and-go crowd. But those dining in can watch the pastry chefs at work in their new kitchen, which will also function as the “engine room” for the tea rooms.

 

“We were in a very small space in the Block Arcade,” says Singh, who was a Hopetoun customer before saving the stalwart from closure when it went into administration in 2020.

“People knew the brand because it had been running in the same space for such a long time. But it was constrained, especially the kitchen,” says Singh. “It was set up to prepare scones and sandwiches, but people’s eating habits have changed – they want more variety, and, at the same time, really good quality … the art of pastry has evolved so much. We couldn’t have taken the brand to the next level in that place.”

 

When the tea rooms reopen in December, the building will house a ground-floor dining room, afternoon tea service on level one, and on the top floor, a function space for bridal parties, baby showers and so on.

“It was important we remain in a heritage building that has a bit of history,” says Singh. “Melbourne is well-known for its food expertise, so how do we differentiate ourselves? We’re offering people a piece of history.

 

When Singh and the team landed on the former Kozminsky building, they also found a surprise connection to Hopetoun. “Lady Hopetoun [the wife of the Governor of Victoria from 1889 to 1895, and the shop’s namesake] was a customer of Kozminsky jewellers, and we’ve got some photos where she actually modelled in a newspaper wearing Kozminsky jewellery.”

History and heritage are inextricably tied to the Hopetoun brand, and Singh has no intention of changing that. “Our customer base – some of whom have been going to Hopetoun for 60 years – have been telling us beautiful stories of how they went with their grandmother and now they’d like to take their granddaughter. We don’t want to change.”

 

“I come from a tea-loving nation, India,” says Singh. “So the tea part really excited me. I want to promote good-quality tea drinking, which is what’s lacking in Australia. People still see tea as the humble teabag.”

 

A signature of the tea rooms is its traditional afternoon tea service featuring dainty sandwiches, pastries and scones. While that’s on hold until the new space opens, the bake shop is offering a Devonshire tea, including those scones topped with house-made berry jam and Gippsland Jersey clotted cream.

 

The tea rooms will open in late 2023 at 421 Bourke Street, Melbourne.

 

Collins Arcade

Sony A7RIV

FE 14mm f1.8 GM


Check out Candid 259




22 comments:

  1. I can see why this tearoom is popular. These people are trying to decide which treat they will get. I would have a hard time walking past this place.

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  2. Perfect photo, black and white, lovely.

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  3. Buena tertulia, en el corredor de la galería, Creo que tienen dudas del artículo que van a comprar.
    Un abrazo

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  4. De no se por las treinta horas que hay hasta esos dulces no estaría nada mal darse un garbeo, aunque no se que tal me sentaría estar boca abajo en el globo azul.

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  5. You great contrast in the black and white is so wonderful to see. It is a great capture.

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  6. A good street photo
    I'm a coffee drinker otherwise

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  7. look like they discussed something.... important

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  8. I love black and white photos because besides being artistic they are a jump in the past: memories of my youth!

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  9. Tienen ante si una difícil elección

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  10. I see many photos of people who are in these photos...there was a series of movies called the Purge. If only we were able to contact some of these people who CLEARLY did NOT want their photo taken, we could call it The Purge: Street Photography. Why do you think we'd call the movie that ? Let's watch this preview and figure it out
    https://m.imdb.com/title/tt2184339/

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